Senate investigation into false labeling of meat | farm online

ON WATCH: Queensland Senator Susan McDonald has announced a senator’s inquiry into the labeling of vegan foods using meat terms.

A Senate inquiry is to be conducted into food labeling laws to examine whether terms such as “meatless ground meat, plant-based sausages” and “vegan bacon” pass.

Queensland Senator Susan McDonald is leading the issue and made the announcement last night at an event in Canberra organized by the advocacy group Parliamentary Friends of Red Meat.

SEE:Momentum builds to ban fake meat labels

The former owner of a butcher shop said it was up to non-meat manufacturers to come up with their own distinct terms instead of swapping long-established animal protein names.

“There are intellectual property issues, and in our export legislation we have clear definitions of meat as the product of an animal, but there are gaps at the national level,” he said. she stated.

“The industry invests hundreds of millions of dollars each year to develop and improve the intellectual property and benefits of red meat in Australia, and it is important that these investments are protected.

“Like winemakers who want the exclusive use of certain wine names, I believe our Australian red meat industry should have exclusive use of product names that have meant only one thing for centuries. centuries.”

Red Meat Advisory Council chairman John McKillop said farmers have had enough.

“It is a national disgrace that highly processed plant protein made from imported ingredients is allowed to be labeled as Australian meat,” he said.

“Every day, 434,000 proud farmers, livestock transporters, meat workers and butchers work together to provide families with natural, nutritious and healthy meat.

“During droughts, floods and fires, our industry has always been there to provide the safest and highest quality meat to Australian consumers.

“These highly processed and unnatural plant-based products are increasingly seen as a health risk and look nothing like the red meat produced by Australian farmers.

“The brand and reputation of natural beef, lamb and goat has been built over generations and is now being denigrated by companies that deliberately try to use piggyback marketing to sell an inferior product.

“It is illegal to infringe on a registered trademark to sell another product in Australia, as is the use of our industry’s collective meat grade marks if a product is not derived from the flesh of an animal.

“The Australian meat and livestock industry warmly welcomes the announcement of a parliamentary inquiry into meat category branding.

“The status quo must be corrected as it is currently failing consumers and Australia’s 434,000 meat and livestock workers.

“A parliamentary inquiry will give a voice to the hundreds of thousands of Australian families who collectively own their industry’s meat grade brands.

“These voices need to be heard in response to our industry’s blatant attempt to misuse our industry’s grade mark for highly manufactured plant-based protein, which does not support Australian farmers, processors or retailers.”

The inquiry will examine the economic effects of the marketing of non-animal protein on the Australian red meat industry, the legality of using images of livestock on vegan products and the health benefits of the manufacturing processes of non-animal proteins.

“If you prefer tofu to T-bone then go for it but forget about the ethics of consuming animal products, this is about protecting a very valuable industry and providing a clear distinction between real and alternatives so consumers know exactly what they’re getting,” said Senator McDonald.


Norman D. Briggs